Imagine a salon that's always fully booked, never discounts, and runs like clockwork without you. Want in?
Join Susan Routledge, award-winning salon owner, celebrated author, speaker, and expert in all things beauty marketing to learn her proven 6-step STABLE™️ blueprint for growing and scaling a salon you love, even in today's challenging economy.
"This program helped me become an award winning salon!”
-STEFANIA ROSSI
Are you burdened by long hours, and constantly missing precious family moments?
Perhaps your calendar is riddled with gaps, your team is a revolving door, and clients incessantly haggle for discounts?
It’s draining and disheartening, right?
What if I showed you a clear, uncomplicated 6-step system so effective it not only books you solid for months but empowers you to confidently increase your prices.
Imagine being able to step away, take extended breaks, knowing your business isn’t just ticking by; it’s thriving on autopilot.
Hello there! I'm Susan. A seasoned salon owner, author, international speaker, and your future industry advisor.
My journey of 35+ years in the world of Beauty and Aesthetics has not only been fulfilling but adorned with a whole host of National Business Awards.
Back in 2017, I introduced Salon Success Formula, a digital training programme designed to specifically for salon owners. It has since been a catalyst for business growth, increased earnings, and newfound freedom for hundreds in our community.
Though the core principles of my programme remain steadfast, the canvas of the world we operate in has transformed, presenting unique challenges in a challenging economy.
Salon Success Freedom is not just a response but a refined blueprint, meticulously updated to navigate, flourish, and conquer the demands of today's market.
It contains 6 modules that reveal:
How to “economy-proof” your salon so that you can grow your business even in challenging times.
How to stand out in a sea of salons in your local area, raise your rates and attract loyal customers without a huge marketing budget.
How to put your business on autopilot so you can take weeks off without worrying.
How to attract clientele who stay with you for decades, are happy to fit around your schedule and book you months in advance!
How to keep your staff and clients happy so they stay with you for years.
How to make your business Saleable and Scaleable at every point of your business journey.
Plus heaps more, from reputation management to boosting your profit margins, promotional secrets to winning more awards… it’s all jam-packed inside this programme!
The secret to success is not about fancy marketing, major rebranding or moving to a bigger location in the middle of a city.
Inside Salon Success Freedom I’ve laid out what it really takes to succeed.
I can’t promise you overnight success but I can promise you that this will be the most fun, easy-to-follow and effective way to grow your business and enjoy the work-life balance that most salon owners can only dream of.
MADE FOR SALON OWNERS, BY SALON OWNERS
⭐️ Salon Success Freedom is the only industry specific programme that is based on business turnaround strategies, and focuses on the unique needs of salon owners in a challenging economy. Discover step by step how to regain control of your business and earn more money while working fewer hours than you are today.
STEP-BY-STEP INSTRUCTIONS
⭐️ Follow along with simple, clear and fun training sessions with assignments, challenges, handouts and support to help you succeed.
PROVEN STRATEGIES THAT WORK!
⭐️ Use the exact same strategies I’ve developed over 30 years to grow multiple beauty businesses with high profit margins, healthy cash flow and the freedom to travel or spend time with family.
It’s time to take back control and create the freedom you deserve.
FROM THIS…
Working long hours
Offering endless discounts
Losing staff and clientele
Guessing and winging it
Uncertain future
TO THIS…
Fully booked calendar
Bigger profit margins
Healthy cash flow
Run your salon on autopilot
Predictable income
Love your business again
Grow, sell or retire early!
100% of Salon Owners surveyed recommended the Salon Success Freedom
"I don't learn very well with online programmes and initially that's what I feared. HOWEVER, I was very well surprised as the way this has been prepared and delivered. The presentations with the attached documents and spreadsheets make it really easy to follow and learn. The home works make it really helpful to set up and implement. The content is very comprehensive. It also has a very good balance of presentations to introduce the modules, documents to read and spreadsheets. Also, having a working group to network and exchange views and comments is also excellent. As a result, this program helped me become an award winning salon! what else can I say? The programme support really helps salon owners to ensure that you have a business that is successfully set up in every area... giving us peace of mind that we can go away from the business knowing that you have business that operates in a very structured way, successfully and financially sound."
-STEFANIA ROSSI
OWNER OF UTOPIA BEAUTY & ADVANCED SKINCARE CLINIC, MULTIPLE AWARD WINNER INCLUDING, PROFESSIONAL BEAUTY EMPLOYER OF THE YEAR & IIAA UK SALON OF EXCELLENCE
"It's given me clarity, and confidence. Any business owner should see a good Return on Investment”
"It's given me clarity on knowing where to start first to put positive changes into place. It's helped me to gain confidence in myself and my business. The video clips are helpful to me and the printable pdf's below make it all very clear and easy to understand. It's packed full of content!! Certainly nothing is left out or is too vague in its explanation. If the course is fully completed, then any business owner should see a good return on investment"
-URSULA BOURNE OWNER OF AISLING BEAUTY SALON
"Money saved just doing ONE of the modules...”
"The most useful part of Susan's course is getting systems in place, and going through every aspect of the business. Susan's program not only helps you get your business in order, but also teaches you more about yourself and personal priorities and development. I think that our money has been saved in just doing one of the modules."
- DAVID BARLOW
⭐️ What’s included ⭐️
6 Key Modules
01
Strip Your Business Bare:
We’ll take stock of your salon and identify the key areas of your business that need fixing first including your cash, clients, team and assets.
02
Unlock The Hidden Treasure:
We’ll quickly uncover the hidden opportunities and “lost money” in your salon to help you avoid a cash flow crisis.
03
A New Salon Strategy For Success:
Now we have plugged the cash leaks and created a stable foundation, it’s time to focus on growing your business with a proven strategy that hundreds of salon owners are using today.
04
Big Brand, Small Budget:
Discover how to use simple branding hacks to make your competition irrelevant and raise your rates. You'll be using the same branding tricks major chains use to turn your humble salon into a household name without blowing your budget!
05
Future Proofing Your Salon:
Now it’s time to protect the successful salon you’ve built! See how we future-proof our salons against new competition, recessions and other threats that catch popular salons off guard.
06
Keeping It "STABLE":
In this final module, we’ll apply the STABLE™️ formula to make sure your success sticks. From assets to cash flow, clients and staff, we’ll quickly see if your business is stable and secure (and if not, what to do about it.)
Hands-On Course Material
I’ve designed this programme so that any salon owner can quickly get up to speed and apply the information from day one. Along with each video module, you’ll receive practical checklists, spreadsheets and other tools to help you put everything into action and see results!
Community Support, Accountability Groups and Private 1-1 Support
Nobody gets left behind! Salon Success Freedom is a community full of the industry's sharpest minds and most successful salon owners watching your back and guiding you to success.
Taught By Real Industry Experts
Inside Salon Success Freedom you’ll also meet some of the worlds leading experts in their field, who are ready to help you in every area of your business, including…
Jo Simpson - Profit Strategist
Jo has over 20 years experience growing profit exponentially in businesses and simplifies finance to be understandable and fun. She is one of only a few Profit First professional accountants in the UK.
Andrew Hansford
Professional Educator, Treatment Development Specialist and writer of many educational programmes, Andrew has over 15 years’ experience in the aesthetic industry both in the UK & Overseas.
Liz Ward - Brand Protection Lawyer
Liz is a multi-award-winning Brand and IP protection lawyer who specialises in simplifying the jargon to protect your brand assets.
Jean Pierre De Villiers - Motivation Coach & Peak Performance Strategist
JP educates people around the world on how to live a healthy, successful and fulfilled life.
Sue Ingram - Leadership Specialist
Sue Ingram has over 30 years experience specialising in helping managers handle difficult conversations in the workplace - and avoiding the need for them in the first place.
Arif Isikgun
Arif is an expert in retail education and building brand sales with phenomenal results working globally with high end brands such as Harrods, Guerlain, L’oreal and Space Nk.
David Wright - Employment Law and Staff Issues
David is the HR advisor to HABIA and writes a regular Monthly column for Professional Beauty Salon Magazine.
Stefania Rossi - Recruitment Expert
Stefania has a background in high end hospitality recruitment and has combined her skills with her 10 year experience in running Beauty Salons to be an exclusive top quality recruiter to the beauty industry.
Enrol Today And Get £4,200 In Exclusive Bonuses For Free!
1-hour private strategy call with me (worth £300)
3 Mastermind Days with me at Central UK City Locations (worth £1200)
Months 1& 2 you get 2 months membership to Andrew Hansford AGH Group for Skincare excellence (worth £114)
Months 3 & 4 you get 2 months access to The Fearless Finance Academy (worth £158)
Months 5 & 6 You get 2 months access to Beauty Directors Club worth (£194)
6 x Monthly group 90-minute accountability call with me (worth £1800)
Unlimited WhatsApp private group support
Supportive community of salon / clinic owners to hold you accountable.
Access to all of my private business resources & tools (worth £399)
Course completion certificate (recognised by UK Business Brokers as The Gold Standard of a business shaped for the future sale or scale)
CPD Endorsement Certificate
Paula Clapham. Owner of The Hart Spa and multi award winning Salon Owner
Anita Stubbings
Owner of Body Matters
Verity Davies
Director Mary Haworth Beauty Culture
✔ 6 Module Video Training Hub (worth £4997)
✔ 1-hour private strategy call with me (worth £300)
✔ 3 Mastermind Days with me at Central UK City Locations (worth £1200)
✔ 2 months membership to Andrew Hansford AGH Group for Skincare excellence (worth £114)
✔ 2 months access to The Fearless Finance Academy (worth £158)
✔ 2 months access to Beauty Directors Club worth (£194)
✔ 6 x Monthly group 90-minute accountability call with me (worth £1800)
✔ Unlimited WhatsApp private group support
✔ Supportive community of salon / clinic owners to hold you accountable.
✔ Access to all of my private business resources & tools (worth £399)
✔ Course Completion Certificate
✔ CPD Endorsement Certificate
Total value: over £9000
JOIN TODAY FOR
£4497 (+VAT) for lifetime access
or £550 plus VAT for 9 months payment plan
Here’s just a sneak peek of what you’ll discover inside…
In Module 1, you’ll discover:
➡️ The real reason you are in business (this is a massive mindset shift that sets you up for success)
➡️ How to identify your hidden goals and make them a reality (this beats motivational talks, hands down!)
➡️ How to stop worrying about paying wages once and for all - and always have the money available!
➡️ How to block book your salon with dream clients
➡️ The truth about stock costs, secret ways to boost profit margins and inject cash flow
➡️ Plus a lot more!
In Module 2, you’ll discover:
➡️ How salon owners can triple their productivity almost immediately
➡️ How to deal with staff confidently (and keep them on for longer)
➡️ How to protect yourself from a cash flow crisis (most salons miss this one)
➡️ The hidden cash reserves in your salon that are right under your nose every day
➡️ How to “read your customers’ minds” and use that insight to take your salon from struggling to successful in record time
➡️How my students get clients lining up around the block and happily paying more than every other salon in town
➡️ The simple way to create an awesome team culture, happy staff and happier customers
➡️ How and why you must cover your staff from costly legal issues that can send your business bankrupt
➡️ How I sell old stock without discounting or cheapening my brand
➡️ The most effective way to manage stock, reduce waste, save space and send your profits sky high (in just minutes per day!)
➡️ How to identify your hidden goals and make them a reality (this beats motivational talks, hands down!)
➡️ Plus a lot more!
In Module 3, you’ll discover:
➡️ The real reason you are in business (this is a massive mindset shift that sets you up for success)
➡️ How to identify your hidden goals and make them a reality (this beats motivational talks, hands down!)
➡️ How to stop worrying about paying wages once and for all - and always have the money available!
➡️ How to block book your salon with dream clients
➡️ The truth about stock costs, secret ways to boost profit margins and inject cash flow
➡️ Plus a lot more!
In Module 4, you’ll discover:
➡️ How to build your brand without fancy logos or a snazzy new salon refitA little-known trick to get funding to grow your salon faster
➡️ My winning promotion ideas that attract hordes of happy clients and generate a ton of local buzz for pennies on the pound!
➡️ The signature salon treatments that build your brand and help you stand out from the competition
➡️ How to deliver valuable in-demand services in less time than everyone else, so you can multiply your hourly earning power
➡️ My #1 promotional strategy that puts clients into a buying frenzy without “selling” at all
➡️ How to sell more products and services without discounting a single penny!
➡️ How to retain a great team even if you can’t offer the same hourly rates and employee perks as the big brand down the streetPlus a lot more!
In Module 5, you’ll discover:
➡️ The unique personality algorithm that reveals how you appear to your staff and why it matters
➡️ A little-known way to reduce overheads in any salon without sacrificing the customer experience or staff morale
➡️ The best way to analyse and manage your cash flow to avoid a crisis (nobody else does it like this!)
➡️ My simple system that gets clients referring you to their friends and family without incentives!
➡️ Find out if you’re charging too little or too much for your treatments and how to instantly increase your profit margins
➡️ The proven commission structures and pay scales that allow you to keep staff happy (without losing your shirt!)
➡️ Plus a lot more!
In Module 6, you’ll discover:
➡️ Simple tricks to become a delegation boss and free yourself from the day-to-day tasks of your business
➡️ How to dramatically improve your chances of winning awards (and why it will transform your business when you do!)
➡️ Why you should tailor your treatments with ___if you want to reduce your work hours and earn more money
➡️ Tired of client no shows, complaints, negative reviews? I’ll show you a simple way to protect your business losses and guard your reputation so you can sleep easy at night
➡️ My secret upselling and cross-selling system I paid thousands to learn the hard way, so you don’t have to! (Do this when you need to increase your income without taking on more clients!)
➡️ How to generate consistent cash flow all year round and say goodbye to slow months once and for all
➡️ Plus a lot more!
Andrea Simpson Facialist. multi award winning facials and Phab Service Star accredited.
Stefania Rossi, Director and owner of Utopia Beauty and Advanced Skincare
Anna McCarthy Birch
owner of McCarthy Skin Clinic
Your Successful Salon Starts Here
Salon Success Freedom is not for you if...
You're looking for overnight success.
You aren’t willing to invest in your salon.
You aren’t willing to change.
Salon Success Freedom is for you if...
You want more freedom
You aren’t afraid of life changing work
You are patient and open to new ideas
100% Money Back Guarantee
You are fully protected by my 100% Money Back Guarantee.
If you are not happy with your purchase, just let me know within 7 days and I’ll send you a prompt refund, no questions asked.
Ready To Love Your Salon Business Again?
✔ 6 Module Video Training Hub (worth £4997)
✔ 1-hour private strategy call with me (worth £300)
✔ 3 Mastermind Days with me at Central UK City Locations (worth £1200)
✔ 2 months membership to Andrew Hansford AGH Group for Skincare excellence (worth £114)
✔ 2 months access to The Fearless Finance Academy (worth £158)
✔ 2 months access to Beauty Directors Club worth (£194)
✔ 6 x Monthly group 90-minute accountability call with me (worth £1800)
✔ Unlimited WhatsApp private group support
✔ Supportive community of salon / clinic owners to hold you accountable.
✔ Access to all of my private business resources & tools (worth £399)
✔ Course Completion Certificate
✔ CPD Endorsement Certificate
Total value: over £9000
JOIN TODAY FOR ONLY
£4497 (+VAT) for lifetime access
or £550 plus VAT for 9 months payment plan
➡️ Doors Close Friday 3rd November 2023 (11:59pm UK) ⬅️
FAQs
How is Salon Success Freedom delivered?
Salon Success Freedom releases once a month and you have 5 topics to cover broken down further into simple exercises. There is a 5-10 minute video that walks you each topic and the relevant exercises.
How much time will I need to dedicate?
On average you will be spending about 1-2 hours a week learning and then implementing these strategies into the business. It really depends on how well structured your business is as to how much time you want to spend. Some exercises you will sail through and others may need more time to implement. Every business is different.
Can my manager do it all for me?
Yes you can pass over the tasks but you may want to work through the content together and offer some guidance to make sure that you will end up with the business that is perfect for you and your future.
When and where are the Mastermind days?
The 3 mastermind days are spaced out over the 6 months and are at central UK city locations with easy travel routes.
When and where are the accountability calls?
We have a monthly 90 minute accountability call. You will have a full schedule of the calls so you can plan in advance. The calls are on zoom and are normally at 6.60pm - 8pm on different days of the week. These calls are recorded and loaded into the private Salon Success Freedom portal.
What does lifetime access mean?
You will have access to the content for as long as you need. Our lives and business is ever changing so we always recommend continually reviewing all aspects of the business and your business mindset, so that you always have the best possible version of your business running like clockwork.
Can I chat through my questions with you?
Absolutely! You can book a FREE (zero obligation, promise!) discovery call with me here to chat about your business and to see if this is the right option for you!
Can you imagine how it would feel to be running a successful salon just 6 months from now?
I won't sugar coat this. Running a successful salon or clinic takes effort to get it to be a super profitable business that runs like clockwork and gives you freedom.
Whether it’s another recession or simply more competition, the best way to protect and grow your salon is with a proven system that’s tailored for today’s economy, backed with 1-1 support to make sure you succeed.
I guarantee that with my proven 6-step STABLE™️ system, support, tools and resources inside Salon Success Freedom, you’ll have everything you need to succeed in any economy, working less hours, earning more money and having the freedom to take time off while the salon runs smoothly without you.
Can you imagine what that would feel like? Well, I don’t want you to imagine! I want you to experience it for yourself 😀
I genuinely want to see you enjoying a wildly successful salon business and I believe that this programme is the only one in the industry that can help you succeed faster and easier than ever before.
I also want you to be totally satisfied with your investment and confidence about enrolling today.
So if you have any questions you can’t find answers to on this page then please get in touch and I’ll be happy to help.
You are not your business...but it needs to be a very lucrative and profitable close friend!
© Copyright 2023 Susan Routledge